Cyber Monday is expected to gain new record sales with $3.39 billion online sales which surpass the record made by Black Friday. Although Cyber Monday is presumed to have a steady increase in sales by year, Black Friday record breaking sales also catching-up but with less $50 million compared to Cyber Monday sales. Black Friday reigning as the biggest in US online sales lasted only for three days as it did not last very long.
Ben Fox Rubin of CNET reported, “Becky Tasker, the managing analyst for Adobe Digital Insights, said retailers started offering discounts later this year — on Thanksgiving morning instead of a few days earlier — resulting in pent-up demand on Black Friday. That fact shows that both retailers and consumers are getting more comfortable having holiday shopping take place later in the season, Tasker said, as online shipping improves and “buy online, pickup in-store” options grow.”
“Everything is growing, but there’s more growth toward the end of the season as people take advantage of better shipping to get their products on time,” she said.