You thought of it like shoplifting. You passed a store and get the items then move out!
Amazon Go unveiled lately its shopping experience, as the world’s online retail giant opens real-world shopping without lines and cash to pay for the items you want to bring outside the store. You simply come to the store and get what you want, then silently exit the store without any acts of payment or you go through the line to pay the cashier. They thought you are robbing the store, but it is not.
Amazon Go uses the latest technology for shopping since opening its first bookstore in Seattle last year.
Customers use a mobile app to enter the store and items are automatically added to their virtual cart as they grab them off the shelf, said Amazon. The technology is even able to recognize when an item is returned to the shelf. When finished shopping, customers leave the store and their Amazon account is charged. “No lines, no checkout,” Amazon said.
According to EDavid Katzmaier, “Expanding into physical grocery locations could be a way for Amazon to make buying with the company a more regular habit and help it grow its grocery-delivery service, AmazonFresh. Yet, while Amazon successfully disrupted the retail world by offering speedy shipments right to people’s doors, convenience store and grocery pickup concepts already exist, so Amazon has lots of competition.”