Black Friday Sales in the United States brought a historic sales record with $3 billion sales, and with over $1 billion sales in mobile technology for the first time.
Black Friday online shopping has the record-breaking sales as recorded from Adobe tracking e-commerce sales since Thanksgiving Day and on Black Friday with major retailers, like Amazon, Walmart, Target and eBay levelling the field for online shopping.
According to Sarah Perez of TechCrunch, “Major retailers, like Amazon, Walmart, Target and eBay, noted that mobile traffic and sales were on the rise. Amazon said that mobile orders on Thanksgiving topped Cyber Monday last year, for example, while Walmart said that over 70 percent of website traffic on Thanksgiving was mobile. Target said that 60 percent of Thanksgiving sales were from mobile devices.”
Lately, Adobe’s final numbers indicate that Black Friday surpassed estimates, with $3.34 billion sales – 21.6 percent growth, year-over-year. Mobile accounted for $1.2 billion, a 33 percent increase from the year before.
Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since 1932, it has been regarded as the beginning of the Christmas shopping season, and most major retailers open very early and offer promotional sales. It has been described as the busiest shopping day of the year, making hysteria and shortage of stock.
Black Friday is not an official holiday, but California and some other states observe “The Day After Thanksgiving” as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day. Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers.